TOPIC: Market Development
Once each learner has chosen their topic, they need to identify at least 2 recent (no earlier than 2005) articles that address the topic. Each learner is encouraged to identify both a research/scientific (academic) and a practitioner oriented article. The research/scientific (academic) article will assist in providing a comprehensive definition of the topic and a description of key aspects of the topic, whereas the practitioner oriented article will provide more how to information.
Each student is required to review the selected articles and develop a professional briefing paper and presentation that consists of the following sections:
Paper must be structured using the 4 sections indicated above (unless section 4 is not needed) and must reference all sources on a separate page at the end (use either the Chicago or APA referencing format). The paper should be 3 pages in length (excluding the cover page and reference page), 11/2 line spacing, 12 point arial or verdana font, normal margins (typically 1 inch all around)
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