This assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide or an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for course/program improvements.
Read the following scenario:
You have just been promoted to the Lead Marketing Director position within an advertising company. The Federal Trade Commission (FTC) is currently investigating one of your advertising campaigns for “Mike’s Meatless Burger” which has been accused of using deceptive marketing practices due to the unsubstantiated claim of being “the tastiest meatless burger in the world.” In addition, the independent taste testers used to validate this claim have been found to consist largely of paid company employees. Your task is to: 1) replace this slogan with something that can be more easily substantiated, 2) develop a new IMC that focuses primarily on younger consumers in an online environment, and 3) establish evaluation metrics that can be used both to validate and demonstrate the effectiveness of your advertising campaign.
Write a 1,050- to 1,400-page paper in which you include the following:
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more