Brand management – cvs health corp


1) Prepare a Branding Project on CVS Health Corporation ( )

  • Discuss the brand and how to improve it 
    • Discuss what CVS should/could do to improve their brand

Paper should include:

  • Evaluation of brand awareness and brand association 
    • CVS is an established company, this section requires research to find out how well known the CVS brand is among the target population; that should be discussed here as well as the       history of how this brand awareness was built up over time.
  • Brand positioning and values
    • This section will be in direct relation to what was suggested as a way to improve the brand in the “brand and how to improve it” section. Here a discussion about how CVS will position and target their market to turn them into customers will be presented as well as a discussion of what this new service/product CVS will be offering will add value to the customers’ lives. 
  • Who is the target market 
    • This section should be a discussion of the current Target Market of CVS and should also cover who the target market will be for this new endeavor being proposed for their brand improvement. Will the target market remain the same or does it expand? What are the implications either way?
  • Brand elements (Logos and Trademarks)
    • This section should include a review of the importance of a logo, what is the importance? What are the elements of a good logo/trademark? The section should then speak on the history of       CVS’s logo and trademark and how it has evolved overtime. What makes it work, what didn’t work for them? Why or why not? Should the logo be changed? Would there be any benefit to doing so? etc. 
  • Marketing programs and communications
    • This section should be all about how CVS will market this new effort and get the word out to their customers about it. What is the marketing/communications plan? What will it entail? 
  • Brand portfolio analysis
    • This section should be a review of CVS’s brand portfolio, the history and how things have evolved over time, how will it evolve once more given the proposed brand improvement.
  • Conclusion
    • Make your final recommendations, touch on important points presented in the paper that support your recommendation and summarize without introducing any new topics.
  • 15-20 pages, 1.5 spacing plus      5 pages of exhibits (15 pages Minimum)

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

STAY HOME, SAVE LIVES. Order your essay today and save 20% with the discount code ATOM