Brand management | Marketing homework help

What is a brand community?

1  Term paper: Team assignment on developing a brand community plan 

The project has two objectives.

1.  First, it will help you to gain hands-on experience in applying what you learn in class to a realistic marketing situation.

2.  Second, it will give you experience working as part of a team. 

Your group will then be responsible for developing a brand community plan for a new or existing product or service. The term paper may include a market research project of some type. The term paper is expected to be written in a style that is appropriate for a university paper assignment, and therefore bullet-point lists should be avoided. For an excellent description with regard to writing an academic paper, please see https://libguides.usc.edu/writingguide/introduction.

It is expected that you use APA format for the paper, referencing and bibliography (https://apastyle.apa.org/). The use the referencing functionality embedded in Word is also required (https://www.youtube.com/watch?v=CnVq_BpwP2E&t=113s). In addition, the term paper should be free of errors in spelling and punctuation. Please include reasonable number of figures, and tables (which may also be included in an Appendix). The submission of the papers is to be done electronically via E-Mail in Word format to the instructor.

Instructions for the papers

  1. The teams for the paper will be formed during the second week.
  2. Your team has to come up with an idea for the brand community paper by the end of the second week.
  3. The brand community must be written in APA style. If the paper is not written in APA style it will be rejected.
  4. You are expected to use approximately 30-40 references in your paper. Please use only reliable sources (not f.ex. Wikipedia).
  5. You must use APA style as a referencing style embedded in Word.
  6. The expected length of the marketing plan is 6-8000 words without references, cover page, and table of contents.
  7. Be very careful with plagiarism. If any part of the paper is plagiarised, the whole paper will be rejected.
  8. For further information, please see the course outline.

Academic writing 

  1. Introduction to Academic Writing for University Students (24 minutes): https://youtu.be/Pn4BEYq7Cxs
  2. Introduction to the Writing Centre (2 minutes): https://youtu.be/i_R0-8IANJ0
  3. How to Book a Writing Centre Appointment (3 minutes):  https://youtu.be/a82r-8WtrHA
  4. Academic Integrity in a Nutshell (7 minutes): https://youtu.be/_VqX2UR2xVM
  5. APA Nutshell (10 minutes): https://www.youtube.com/watch?v=e0C1C_miJBE
  6. APA template: https://www.tru.ca/__shared/assets/Finding_and_Using_the_Microsoft_Word_APA_Template37818.pdf

Writing center link

  1. https://www.tru.ca/current/academic-supports/writingcentre/resources/Videos.

Useful links:

  1. https://youtu.be/dWOKdyuKWUA
  2. https://blog.hubspot.com/marketing/community-management-expert-advice
  3. https://hbr.org/2009/04/getting-brand-communities-right
  4. https://keap.com/business-success-blog/marketing/branding/5-steps-to-building-a-community-around-your-brand
  5. https://sumo.com/stories/online-community-from-scratch
  6. https://marketing.toolbox.com/blogs/peterkowalke/6-tips-for-building-a-brand-community-030419
  7. https://www.entrepreneur.com/article/329110
  8. https://www.bigcommerce.com/blog/online-communities/
  9. https://www.disciplemedia.com/building-your-community/10-rules-for-community-building/
  10. https://sifted.eu/articles/build-online-community-covid-19/
  11. https://www.jstor.org/stable/3203368

Other possibly useful links

  1. Video Tutorials on Research Methodology 

https://youtu.be/UbjHuaCx5GA

  1. Hypothetico Deductive Method

https://youtu.be/CzPkCXsobmM

  1. Defining and Refining the Problem

https://youtu.be/R-JuPUrG3os

https://youtu.be/727Mcdsdhwk

  1. The Critical Literature Review

https://youtu.be/-wFCZw5JErE

https://youtu.be/YR26CBtRoSo

  1. Tools for Literature Review

https://youtu.be/5pacBRCTfcE

https://youtu.be/0RRPjLa5v50

  1. Theoretical Framework and Hypotheses Development Concept of Variables

https://youtu.be/lmj2pkeb6us

  1. Theory Generation and Theoretical Framework

https://youtu.be/gRCWCX8PFic

  1. Hypothesis Development

https://youtu.be/LI-vbGubYcg

  1. Operational Definition and Measurement of Variables

https://youtu.be/iWSalyyufjg

  1. Research Methodology

https://youtu.be/y-r6ICNqZt4

  1. Measurement of Variables

https://youtu.be/XDL4QpRShDQ

  1. Sampling

https://youtu.be/ScSca_jr4uY

https://youtu.be/A5YOlX-mgcM

  1. Research Proposal

https://youtu.be/NANRpR-scng

  1. Quantitative Data Analysis

https://youtu.be/jaH9iYi-Wnw

  1. Qualitative Data Analysis

https://youtu.be/gj9ZwR2bc5o

#ResearchMethodology #ResearchStepByStep #researcher #businessresearch #researchmethods

Groups for the paper assignment will be formed by the instructor comprising of about 4 students.  The topics for the paper will be provided by the instructor. The written report should be no more than 6-8000 words (excluding references, relevant tabulations, appendices etc.). 

Important notes regarding the term paper assignment:

1.  The rubric in Appendix A will be used by the Instructor to assess the contents of the Term Paper and Appendix B for the writing part. The oral presentation will be assessed using the rubric in Appendix D. For the screencast presentation, please follow the guidelines available at https://www.cjok.org/submissions/. Recommended software for the screencast presentation is Loom (available at https://www.loom.com/).

2.  Term Paper 1 is a group assignment. However, each team member will be evaluated separately by their peers and these evaluations will be submitted to the Instructor when the written report is due (see Group Member Contribution Assessment sheet in Appendix C). The peer evaluations are very important and remain confidential. They may be used by the Instructor to moderate individual student marks.  

3.  Please submit a hard and soft copy of the assignment on the due date.  Lateness as per the Late Assignment Policy.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

STAY HOME, SAVE LIVES. Order your essay today and save 20% with the discount code ATOM