Business plan | SRM 401 Sport Finance | Ashford University


In this assignment, you will create a condensed business plan for purchasing and operating a professional sports team. This is a hypothetical sports team and you may make assumptions to support your key points.

Include the following elements in your condensed business plan:

  • Overview: Introduce the business plan for purchasing and operating a professional sports team, and provide a thesis statement for your business plan.
  • Marketing: Discuss how specific marketing promotions will help drive revenue and profitability for your sports organization. Consider trends, market strategy, pricing, sponsorships, advertising, and revenue generation sources, etc.
  • Tax and Legal Issues: Discuss at least one tax and one legal issue you may face in the purchase or operation of your sports business.
  • Financial Plan: Develop pro-forma financial statements (5 years) for your sports business. Include:
  • An income statement on a monthly basis for year 1, a quarterly basis for year 2, and an annual basis for years 3, 4, and 5.
  • A balance sheet on a monthly basis for year 1, a quarterly basis for year 2, and an annual basis for
  • years 3, 4, and 5.
  • A statement of cash flows on a monthly basis for year 1, a quarterly basis for year 2, and an annual basis for years 3, 4, and 5.
  • Important Note: Use a spreadsheet program such as Excel to create the financial statements. Then, embed the statements by copying/pasting them into the final Word document.
  • Financial Plan Assumptions: For all financial statements, include a list of key assumptions that drive your financial plan.
  • Financial Analysis: Describe three financial metrics or ratios that you will use to analyze the health of your business.
  • Financial Risks: Describe three potential financial risks for your sports business.
  • Mitigate Risks: Describe possible ways to mitigate each of the risks listed above.
  • Investor Return on Investment: Describe what you will offer potential investors in order to seek funding for your business. Consider types of ownership, stocks, dividends, interest payments, royalty fees, merchandise profit sharing, perks, etc.
  • Exit Strategy: Describe your exit strategy assuming you are ready to sell the sports business in 10 years.

The Business Plan final paper

  • Must be eight to ten double-spaced pages in length (not including title and references) and formatted according to APA Style as outlined in the Ashford Writing Center (Links to an external site.).
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least five scholarly sources, in addition to the course text.

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