CASE STUDY ATTACHED TO THIS POST .. USE REFRENCES APA STYLE
Case Discussion questions need to b answered in the paper
1. What is the cause of B&D’s 9% share vs. Makita’s 50%?
2. How does the buying behavior of the tradesman impact the situation?
3. What is Makita’s competitive strategy and what role does Milwaukee (the #2 brand in the segment play)?
4. Which action alternative should B&D pursue?
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