Case study: application of the skin care products: | Masters in Management


Hina is a fresh business graduate and works as an Assistant Manager Marketing in Fantasy Cosmetics, a leading manufacturer of skin care products. Hina has recently joined Fantasy Cosmetics and lacks practical exposure. To familiar Hina with the environment, routine work and in depth knowledge of the products, Fantasy Cosmetics expects her to work with all the departments for a week as a part of her orientation.

In the fourth week Hina had an opportunity to work with the department of Research & Development. She spent time with marketing research group and listened to the discussions with regular customers.

After a week Babar, Marketing Manager asks Hina to work on the packaging of the fairness cream that is to be launched next month. Babar instructs her to design and mentioning the desired results by applying the cream thrice a day. Hina is excited to get the first challenging task. Now, the time has come for Hina to prove herself.

When Hina starts working on the task given, she recalls that consumers interviewed by the department of Research and Development, revealed the fact that just one application a day really worked. She is confused and thinks that changing the actual facts on the packaging will increase the sales volume but will not benefit the consumers.


I. Do you think that it is unethical to recommend consumers to apply the fairness cream thrice a day if it really works by applying once? Justify

II. What should Hina do as she is working for a leading cosmetics manufacturer and has to prove herself by following the directions given? 

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

STAY HOME, SAVE LIVES. Order your essay today and save 20% with the discount code ATOM