Catalysts of innovation | Marketing homework help

 

For this assignment, you are to create a PowerPoint presentation to present to your client that addresses the following points:

After reading the text and watching the videos, describe the people, practices, and approaches that serve as catalysts for innovation (the book describes people as the catalysts, but for this assignment, you should list anything you find in the readings that spark and encourage innovation). List three catalysts and briefly explain each.

Then describe what can limit or destroy innovation in an organization. Be sure to cite from where you find your ideas, and make sure the text is one of your sources. Note that destroyers (not disrupters) or inhibitors keep innovation from happening in an organization. List three limiters/destroyers and briefly explain each.

Create a plan for how your client can promote innovation while addressing those behaviors, policies, and practices that destroy innovation. Add the plan to your presentation. 

Finally, briefly describe disruptive innovation and provide an example. Then, think of a disruptive innovation for your client and describe it in your presentation. 

Your last slide should include a list of references including any course materials you used. 

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