In this project, you will summarize the results of a recent customer survey. Then you’ll use what you’ve learned from the customer feedback to recommend ways to improve the store layout to increase sales. The ability to detect trends, anticipate the implications of those patterns, and explain findings in actionable ways are critical skills for professionals in the information age.
In this project, you will master the following competency:
You work at All-Store, a large general store that sells everything from groceries and office supplies to medicine, toys, and books. Unfortunately, the company’s profits have been down for the last six months. All-Store has competition, specifically from other local businesses and online vendors.
All-Store’s general manager, Jill Oliviera, has decided to rethink the store’s business strategies. One of her new ideas is to focus the business on just a few departments. This way, All-Store can specialize in those areas rather than continuing to support all of its current offerings.
All-Store is planning to improve its store layout to promote better sales. The new layout will feature a more focused customer experience. The general manager values your opinion, and has asked you to provide your recommendations for how the store should be laid out. She wants you to review scientific articles, popular literature, and the results of a recent All-Store customer survey.
First, read the results of a recent All-Store survey located in the “Supporting Materials” section. The results are available in two formats: All-Store Survey (With Graphs) document includes visual displays of the data and the All-Store Survey (Text only) document conveys the same information using only text. Both documents are linked in the “Supporting Materials” section.
Then write a brief summary about the behavior, patterns, and trends of All-Store’s customers. Use the following questions to guide your response:
Store Layout Recommendations
Using what you learned from the survey about how customers shop, recommend ways to improve the store layout. Choose three departments from the list to focus on for your redesign.
All-Store departments: (choose three)
Before making recommendations, learn where each department is located in the store. To do so, review the Current All-Store Floor Plan.
Then, review Case Studies and Research on Customer Behavior in the “Supporting Materials” section. Use the case studies to identify some of the ways stores use product placement to encourage shopping. Use the research to think about ways All-Store can make informed decisions about how to change its store layout, customer experience, and product placement. Your store layout recommendations should:
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
The following resources will help support your work on the project:
Case Studies and Research on Customer Behavior
Review two case studies and the research on customer behavior before creating your store layout recommendations.
Current All-Store Floor Plan and Blank All-Store Floor Plan
Review the current All-Store layout before creating your store layout recommendations. If you want to include a map in your store layout recommendations, use this blank one.
Need help citing your sources? Use the CfA Citation Guide and Citation Maker.
Use the tutorials and resources in the Writing Guide document if you need help with the writing aspects of this project.
Do you want to review strategies for reading?
Watch this short video on reading comprehension strategies from SNHU Academic Support.
Do you need additional support on your writing?
Watch this short video on brainstorming from SNHU Academic Support.
Or try this video on paraphrasing and summarizing from SNHU Academic Support.
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