The fundamental purpose of this assignment is to provide an opportunity to apply the theoretical concepts and frameworks discussed in class to a real organization of your choice. You will analyze the competitive position of this organization and present your findings in a written report. This project requires independent research and, using the data and information that you gather, application of several strategy tools.
Select an organization that you’re interested in analyzing. Data on publicly traded companies are more readily available than for privately held businesses and non-profit organizations, but consider entrepreneurial ventures, small businesses, and non-profits if that industry or organization interests you.
Conduct research on topics that touch directly or indirectly on the industry and company you have selected. The Internet is a good place to start, but be sure to use information posted by the firms themselves, established news or media outlets, and universities.
IMPORTANT: Keep a list of reference sources so that you can compile a complete bibliography to include with your report.
Conduct your analysis. If it is helpful to do so, you might think of yourself as a management consultant hired to advise the organization. Alternatively, you might be a top manager within the organization that has been asked to brief the executive team.
Your final deliverable is a written report (no more than 1500 words) plus an addendum including any relevant exhibits (such as a five forces analysis, competitor analysis, or strategy map), data, and citations.
Your report will be reviewed based on how you support your assertions with facts, how you utilize and apply the tools and frameworks, and on how you present the information. Strong analyses generally display these characteristics:
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