Deanna Brown, President of Scripps Networks Interactive, says, “Being in tune with the consumer palette allows us to think smartly about what people are thinking about on a day-to-day, week-to-week basis.” FoodNetwork.com has grown to over 10 million users, and big events like the Super Bowl encourage many consumers to use FoodNetwork.com recipes and products for home entertaining. Walmart is one of FoodNetwork.com’s largest clients, and Stephanie Prager, Associate Digital Director for Walmart at MediaVest, says, “There’s a challenge we’ve seen with other cable networks in that they might have a great program on-air, but their site is not as robust.”
1. Imagine that you are a manager at FoodNetwork.com and you’ve been asked to analyze your company’s website. What are the most positive features of FoodNetwork.com’s website?
2. How could you improve FoodNetwork.com’s website?
3. Besides Walmart, what other new clients would you pursue and why?
B. What do you think is the single most common reason that managers engage in underprocessing?
C. Describe an instance in which you either used scenario thinking to influence someone to make a decision in your favor or were influenced by scenario thinking to make a decision?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more