As CIO of a large restaurant chain (e.g., Applebee’s) you have been commissioned by your chief marketing officer to implement a new marketing campaign. You realize that social media, such as Facebook, is playing an important role in your marketing campaign strategies. Your company has already implemented the SAP CRM module and is also using SAS to perform data analysis. You want to leverage the data from social media to enhance your marketing campaign.
Write a three to four (3-4) page paper in which you:
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