In a Word document you will provide a market analysis regarding the product or services your company provides. The report should include the following bolded headings: Company Information; Product Information; Market Information; Market Share; and Website Analysis.
Using SimilarWeb (Links to an external site.), perform a Website Analysis using the top five competitors identified in Part 1. You will evaluate website performance and summarize the results. The SimilarWeb application will produce charts and graphs based on the information you enter. You will need to interpret the data and provide a written summary of your findings.
Provide a brief summary of the following categories based on the 5 companies researched for the website performance:
The summary reports will be included in Part 2 – Section 2: (Market Analysis and Marketing & Sales). Download and save the overview report to be added to the Appendix after completion of Part 3.
Section 5: Marketing and Sales Review Marketing and Sales (Links to an external site.). How will you drive traffic to your site? Who are your customers? (Age; Where do they live; etc.?) Education level? Income level? What’s the best channel to reach your customers? (Paid or Organic marketing). This information should be as detailed as possible.
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