E-textbook assignment | Marketing homework help

Team assignment 3: each member of the team must read the attached 7-page article “Escaping the Marketing Morass” about the ” jobs-to-be-done” framework (championed by disruptive innovation expert Clayton Christensen for new product development).  

Each member of the team will select one different section from the article and write a brief report (no more than 1 page each) covering the following:  


 1. explain what you learned from reading the section (that adds new  understanding to marketing);

 2. explain the role of the jobs-to-be-done framework and how it can be used for   segmentation and targeting (in the “science of   marketing”);

 3. include examples from real companies (that you can get anywhere, except the article itself — get from our textbook, the internet, practical experience, etc.) that    illustrates the points in number 1.


Hint:   The jobs-to-be-done framework is also covered in my virtual lecture slides this week (found in each weekly topic under What’s Due This Week), but it is not in the textbook.  You will probably see exam questions about the “jobs-to-be-done” framework and I will expect some attention paid to it in your marketing plans, so take the time to understand the concept.  


Here are the sections from which team members can choose:

 – Article Introduction

 – Stage 1: Identifying Demand

 – Stage 2: Optimizing Solutions

 – Stage 3: Capturing Value

 – Stage 4: Defending Share

 – Stage 5: Revitalizing Growth

 – 6: Doing the Job of Finding the Job


Each team member only has to cover one (1) of the above topics.  So, teams with 4 members have four topics; teams with 6 members have 6 topics, etc. 


The team leader must consolidate the reports and submit a single report to me by 11:30 p.m., Sunday.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

STAY HOME, SAVE LIVES. Order your essay today and save 20% with the discount code ATOM