Part 2: Marketing Planning Process Project
This is a continuation of your Unit V Project. You will use the same scenario you chose for Part 1 of the Marketing Planning Process Project in Unit V, and you will outline the remainder of the marketing planning process as you follow the final six steps.
The marketing planning process stages are diagramed on p. 420, and these steps are described on pp. 423–428. The requirement for this assignment is a minimum of two pages. The final six steps in the marketing planning process are as follows:
PART 2 NEED TO BE 1 Paragraph
You are the chief operating officer (COO) for a community hospital in the Midwest. The capital budget for the upcoming fiscal year, which is $350,000, is allocated for the addition of new initiatives that will provide medical specialties that patients seek most often through medical tourism outreach. Your chief executive officer (CEO) asks you to prioritize what specialties should be put in place after executing your marketing research and creating a marketing plan. What types of marketing research will you perform in order to create this prioritized list of specialties? What is the marketing strategy you will use to sell your findings to the CEO?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more