This week we will study chapter 4 “Evaluating a Company’s resources and capabilities.” This chapter presents the concepts and analytical tools for assessing resources and capabilities of the company. Go to Week 3 Lecture to see details about the chapter’s content.
The content of the assignment for this week will be based on chapter 4 and the “Netflix’s Business Model and Strategy in Renting Movies and TV Episodes”. Basically, the part of the week 4’s content will be applied on your context.
1. Read the Harvard article “Assessing your Organization’s capabilities: resources, processes, and priorities” from the link below then answer the following:
a. What are capabilities? How can the capabilities be designed in an organization?
b. How the capabilities can be measured (cite at least two models on measuring capabilities)? Find out this specific in Internet and make your contribution from learning these models.
2. Business world application exercise.
2.1. Identify 10 capabilities (general capabilities from different areas) of your current company based on the content of chapter 4, the article above, and taking as a reference Netflix case study too.
2.2. Think in a potential change your organization is approaching, and design a set of three capabilities the organization must perform to carry out that change. This question requires a deep understanding of the organization’s processes, and analysis to come up with an acceptable rationale from you.
2.3. Define your company’s competitive strength. Do a weighted competitive strength assessment using the methodology presented in Table 4.4 of Chapter 4 to support your answer. Does this company have a sustainable competitive advantage over competitors? Why or why not?
2.4. What does a SWOT analysis of your current company reveal about the overall attractiveness of its situation? Make sure you know how to apply SWOT technique before answering this question. If help needed, contact me.
3.Perform a strategic Group excel exercise based on the industry assigned to you below from the Statista database. Click on the link below to watch the video tutorial on how to use excel to define strategic groups.
Erika – Cosmetics industry
4. Select a company from the industry assigned to you above then do the following: What is your appraisal of the company‘s operating and financial performance based on the financial information found about that company from the similar data the Exhibits 2, 3, and 4 holds in the Netflix case study? What positives and negatives do you see in this company’s performance? Use the financial ratios in Table 4.1 of Chapter 4 as a guide for the calculations needed.
5.2. Based on the industry assigned to you (above), answer the following: Does your overall assessment of the industry suggest that industry rivals have sufficiently attractive opportunities for growth and profitability? Explain.
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