Please read the case study attached, and answer these questions. Environmental Analysis is a framework for organizing and assessing the broad set of external influences that will affect a firm’s industry. The template attached has places for you to identify demographic trends, sociocultural influences, technological developments, macroeconomic impacts, political-legal pressures, and global trade issues that are affecting the competitive environment of the beer industry at the time of the case.
1. Demographic Trends
2. Macroeconomic Impacts
3. Socio-cultural influences
4. Political-legal pressures
5. Technological Developments
6. Global Trade Issues

Use this analysis to reflect on the future growth prospects for mass and craft beers, and then answer the question posed at the bottom of the template (“If we divide the beer industry into two segments – ‘mass beer’ with firms like Anheuser Busch and ‘craft beer’ with firms like Boston Beer – in which segment would you prefer to operate?”).
#1-6 question is part of analysis and does not need to be long. You can find the statement or examples from the case, and write it down in order to answer the ultimate question on the template.

Please feel free to contact me if you have any questions.

SpacingDoublePages2 (600 words)