The Marketing Plan should be written in Standard APA style, with double-spacing used. Grammar, spelling and word usage are a part of your grade.
Final Course Project: Marketing Plan
This assignment requires you to perform the following:
Provide at least five (5) outside references (other than the textbook or Wikipedia) you think would be applicable to support your Marketing Plan Project.
II. Suggested Marketing Plan Outline Option
1. Title Page
2. Executive Summary
3. Table of Contents
4. Introduction (Context)
5. Situational Analysis (including SWOT, market research, etc.)(Very important SWOT analysis)
6. Marketing Planning (including objectives, product/service, targeting, positioning, pricing, etc.)
7. Implementation & Control of the Marketing Plan (including logistics, personnel, facilities, etc.)
9. Appendices (including Financial Plan – 3 years)
The primary question to ask is: If I presented this proposal to an SBA Loan officer (or my Board of Directors), would he/she/they be likely to approve this business venture (for-profit or non-profit)?
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