Starbucks has developed a new coffee which uses some standard and some new ingredients. It believes this coffee could become wildly popular with its younger customers but wantsto test market it in a few stores in key locations around the country to assess customer reaction. You are the manager of a Starbucks store that has been selected for this test marketing.a.You have full responsibility for the success of the test market at your store.
Write a memo outlining the preparations that you will have to make at your store before the start of the test marketing. Your memo should focus on at least four of the following issues: staffing, training, equipment, supplies, store layout, quality, customer service, etc. (750 words)
b.Describe any interactions you would have with managers at Starbucks Finance, Marketing, and HR as you get ready for the start of the test-marketing in your store. For what issues would you need their help and support? (250 words).
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more