Advertising pervades every part of society. The products we use in our homes, the clothes we wear, the programs we watch on television, the books we read, the places we shop and go for recreation—all of these things are affected by advertising.
Your ad should have the following elements: (1) Illustration, (2) Headline, (3) Subheads, (4) Body Copy, and (5) Closings. Your book discusses these elements beginning on page 179. Here you have a sample ad (review the side notes, but remember that you do not need to label the elements when you submit your ad): Elements of a Print Ad.pdf
Your ad should be letter-sized (8 1/2 X 11). You can choose if you want to do it horizontally or vertically.
Use Publisher, Word, or PowerPoint if you are new to graphic design. Use Photoshop or InDesign if you have experience.
Once you have created your ad you must convert it to a PDF document via scan, export, or “print to PDF” command and attach it to the Copy Platform before submitting.
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