Org. copy platform and print ad

Advertising pervades every part of society. The products we use in our homes, the clothes we wear, the programs we watch on television, the books we read, the places we shop and go for recreation—all of these things are affected by advertising.

Instructions:

  • Brainstorm on your product. You can create a new product or put a new twist to an already existing one. Do not use an existing product without putting a twist to it.
  • Then write a Copy Platform (10.7, page 175 and Appendix C) as a Word document. A copy platform is a way of gathering information about a product and matching it with the advertising situation. Use the example in the book as your guide. You should use bullet points as needed and sentences when needed. Proofread it! You must include all of the following elements:
  1. Ad Subject
  2. Ad Problem
  3. Product Characteristics
  4. Advertising Objective
  5. Target Market
  6. Competition
  7. Statement of benefit or appeal
  8. Creative theme
  9. Supportive selling points
  • Now you will be creating your own visual ad to accompany your copy platform.

Your ad should have the following elements: (1) Illustration, (2) Headline, (3) Subheads, (4) Body Copy, and (5) Closings. Your book discusses these elements beginning on page 179. Here you have a sample ad (review the side notes, but remember that you do not need to label the elements when you submit your ad): Elements of a Print Ad.pdfPreview the document

Your ad should be letter-sized (8 1/2 X 11). You can choose if you want to do it horizontally or vertically.

Use Publisher, Word, or PowerPoint if you are new to graphic design. Use Photoshop or InDesign if you have experience.

Once you have created your ad you must convert it to a PDF document via scan, export, or “print to PDF” command and attach it to the Copy Platform before submitting.

  • You must submit/upload a 2-Page PDF that contains the Copy Platform on page 1 and the Print Ad on page 2.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

STAY HOME, SAVE LIVES. Order your essay today and save 20% with the discount code ATOM