Preview, preparation and reflection activity: current connections to

Preview, Preparation and Reflection Activity: Current Connections to Chapter Content: 

Review the 4 cases below (read articles and watch videos) and select one of the cases. Reflect on how it aligns to the 4 components of Corporate Social Responsibility (CSR) (Refer to Figure 2-3 on page 38 in your textbook).

  1. Read the article “Apple, Google Bring Covid-19 Contact-Tracing to 3 Billion People” on Bloomberg News,
    Respond to question: Is the COVID19 monitoring ability a benefit for society or Apple/Google?
  2. Watch Video:
    5 Astonishing Statistics that Show How Urgently We Need to Save Our Ocean
    from the World Economic Forum on LinkedIn 
    • Respond to question: How is this video connected to Sustainability? 
  3. Watch Video: TOMS Shoes, The TOMS Story, 2014
    on YouTube 
    • Respond to question: Is Toms Shoes an example of Corporate Social Performance?  
  4. Read Article: The coronavirus downturn has highlighted a growing investment opportunity — and millennials love it, 
    • Respond to question:  How is Sustainable Investing a benefit for society? 

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