David, your manager at Springfield Youth Baseball (SYB), would like you to learn how to optimize a website for a target audience using Google Analytics. In order to gain experience with the tool, he asks you to perform a segment analysis using the Google Merchandise Store’s data in their demo account. The demo account will allow you to explore business data and get to know Google Analytics features that you can later use to analyze SYB.
In this project part, you will create a custom segment and suggest ways that the Google Merchandise Store could enhance their potential optimizations.
You will complete these tasks by compiling a report in the accompanying doc to this lab. To complete these tasks, work through the instructions in the following steps.
Part G: Google Analytics Reports
Part H: Conversions and Results
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