Stakeholder analysis: 2–3 pages + title and references | PM600 Project Management Processes in Organizations | Colorado Technical University

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The discussion on stakeholder identification went better than expected. Everyone seems to be on the same page. However, the team realized that there are a lot more internal and external stakeholders on the project. 

Although all of your team members work in the sales and marketing function, they all bring unique skills and experiences to this project. Many have worked in other departments prior to their new role or have duel responsibilities in the company.

“This is a make-or-break project for us at this point,” says Jim. “We have to get it right the first time. If we miss any stakeholders in our communication, it could be devastating to the success of the project.”

Jim turns to you. “I need you to lead the team in conducting a stakeholder analysis. We need to make sure to include all of the stakeholders, their background, contribution to the project, and level of priority to the project communication. You will be working with your four teammates in performing the stakeholder analysis and transferring this information to the project charter for review.”

“Okay,” you say. “Can everyone give me a little bit of background about work experience and education?”

“Sure,” says Jerry Lawson. “I have an MS in Business Management and several IT/PM certifications as well as 6 years with the company.”

“I have a lot of procurement and acquisition experience, but have an engineering background,” says Sara Jenkins. “I earned an MBA and a BS in electrical engineering. I have been with the company for 4 years.”

“I have done business analysis, quality assurance, and risk management, but have a construction background,” says Melissa Grant. “I have an MSM in project management and a BS in electrical engineering as well as 6 years with the company.”

Mike Green, a technician who previously worked in the public relations and marketing department says, “I have done a lot of hands-on electrical work and testing. I earned my MBA in marketing and two undergraduate degrees in electrical engineering and IT management. I have been with the company for 5 years.”

“Great, thanks,” you say.

Jim hands you a document, saying, “Here is a project charter, a stakeholder register, and SOW templates for you to use as a guideline.”

After Jim leaves, you and the rest of the team get busy discussing how to conduct a stakeholder analysis and how to justify stakeholders’ inclusion. You also begin to review the project background information to develop your initial SOW outline.

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