Unit 4 db om | Marketing homework help

 

Type: Discussion Board

Unit:  Analysis of Processes & Workflows

Deliverable Length:  750-1000 words

https://class.ctuonline.edu/_layouts/MUSEViewer/MUSE.aspx?mid=10757199

Primary Discussion Response is due by Friday 4/27/18 (11:59:59pm Central), Peer Responses are due by Tuesday May 1, 2018 (11:59:59pm Central).

Management would like to just implement one of Deming’s points each year. First, which of the points do you think is most important and why? Secondly, do you believe that this methodology would be effective? Why or why not?

Post your comments to at least two other postings. Each comment must be at least 150 words in length. Use the 2X2 matrix to comment (e.g., two things you liked about the posting and two things the student could have included to improve the posting, including errors or excluding erroneous information).

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

Senario:

 Smitheford Pharmaceuticals

Smitheford Pharmaceuticals was founded by a former officer in the Civil War, General Robert Smitheford, in 1878. He moved his family to Colorado Springs to aid in his wife’s tuberculosis condition. At the time, it was believed that the sunshine and high altitude had curative effects.

The company quickly grew and expanded. To improve the economies of several growing towns in Colorado, General Smitheford built additional manufacturing facilities in Pueblo, Grand Junction, Fort Collins, and Durango, Colorado.

Smitheford was an excellent leader, as demonstrated by his rapid rise in the Union Army. He used management incentives and was an early follower of Frederick Taylor on methods improvement and employee satisfaction. The company has since adopted total quality management (TQM) philosophies but has done a poor job of implementing these principles in manufacturing.

By the 1950s, Smitheford Pharmaceuticals grew to become the 6th-largest pharmaceutical firm in the United States. Expansion in manufacturing occurred in the 1970s and 1980s with operations in Canada, Puerto Rico, France, Japan, Mexico, and Brazil.

Many challenges are facing the industry today. NAFTA impacted some advantages that Canadian manufacturing might have had. Stricter FDA guidelines have made transportation of partially manufactured products more complicated; drug interactions, especially for the elderly, can seriously affect whether or not to release a new product, and manufacturing equipment has become more sophisticated, and with the advanced technology comes increase fixed costs.

You are a midlevel manager of production operations at Smitheford. You will need to look at several methods to improve efficiency and effectiveness for its area of responsibility. You will use quantitative and qualitative methods to make recommendations for the improvements. 

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