Please complete the following steps to annotate and submit the attached reading assignment.
You have two choices when completing this assignment. You can use the Track Changes in Microsoft Word to answer the questions and annotate, or you can download and print the PDF and hand write directly on the article. Be sure you also download the Word file, so you know what the reading questions are at the end of the article. Then you can take a picture of your annotations and submit them when you are finished.
Discussion 2.1 and responses
Initial post 250
2 responses each 100
For this discussion board, you will analyze the article “Stay Sweet as You Are” by Doug Lantry. Since you next major essay is a media analysis, we will look at how Lantry has organized his media analysis and how he has used evidence from the ads to support his thesis. Answer the following questions about Lantry’s essay. Be sure to use quotes or paraphrases from the essay to support your answers.
Don’t forget that you need to respond to at least two of your peers (you may respond to more). When responding, list any evidence that you found that your peer(s) may have left out. Lantry uses different types of evidence in making his argument, so you all will not have the same answers. It would be beneficial to look at everyone’s responses to be sure you see the whole picture of this essay. Your media analysis will be like Lantry’s but over only one ad and preferably a commercial that has been on TV recently.
1. Cassandra Gumma
The add is verbally describing the look and feel of the skin and is also describing how you will obtain after using their product.
The add is telling you that you must have a certain complexion in order to be desirable.
The add is telling us that if you use this product and have nice breath that you will be liked by boys.
2. Adriana Ravelo
What is Lantry’s thesis statement (write it exactly in your post)?
“The concept of personal hygiene has been used to convey the message that “catching” a man or becoming a wife is a woman’s ultimate goal, and in advertisements from the 1920s, 1930s, and 1950s this theme can be traced through verbal and visual content.”
List at least one piece of evidence (textual or visual) about Resinol soap that Lantry uses to support his thesis and explain how he uses it.
In the Resinol ad, the woman “peers dreamily into a fireplace, where she sees an apparition of herself as a bride in a white veil, being fulfilled as a person by marriage to a handsome man. She lounges in a soft chair, where the glow of the image in the fireplace lights her up and warms her as much as the comforting fire itself.” Lantry illustrates that this is what she desires based on her relaxed posture and comforted appearance as she sits in the chair looking at this image of herself.
List at least one piece of evidence (textual or visual) about Lux soap that Lantry uses to support his thesis and explain how he uses it.
The Lux ad is an early example of celebrity endorsement, as it features actress Irene Dunne. Lantry describes how the ad plays into her celebrity status by stating “9 out of 10 glamorous Hollywood stars…have proved what this fragrant white soap does for the skin.” Lantry implies that, despite her success as an actress, she is still viewed as incomplete without a husband. He describes a photo “At the bottom of the ad [where] we see a happy Dunne being cuddle and admired by a man.” Lantry references the first part of this quote in the article, the second part is taken from the ad itself; I searched and found a larger, clearer version to be able to read the ad text.
List at least one piece of evidence (textual or visual) about Listerine that Lantry uses to support his thesis and explain how he uses it.
The Listerine ad’s visuals imply that the girl is effectively a prize to be won by a man. Lantry describes the ad’s photo “of a perky, seemingly innocent teenage girl…she wears a fitted sweater, a scarf tied at the neck (like a wrapped present?)…her legs hidden by the skirt; she could be a cake decoration.”
What are the implications of his findings (hint: they are at the end of the essay).
Lantry says “Still, one theme remains constant and may be seen as a continuing debilitating factor in women’s struggle for true equality in the world of sex roles: pleasing men is the prerequisite for happiness.” In all the ads, a woman’s success in life is viewed as being relative to her ability to maintain her appearance to attract a man and make him happy, either as a wife or girlfriend, while more admirable personal attributes that make up a successful woman/wife are dismissed as secondary to that goal.
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